Some of our latest articles on visual tech:

• Why Labels Won’t Solve the Trust Crisis

  
  

  What happens when images no longer need to be real, but still demand authority? When the BBC, the State Department, or Apple publishes an AI-generated image, viewers trust it. The label saying “AI-generated” doesn’t change that. If anything, the label reinforces trust – it shows the institution isn’t hiding anything.

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• Why the Getty-Shutterstock Merger Is Really About Who Controls “Real”

  
  

  The UK’s Competition and Markets Authority escalated its investigation of the Getty Images-Shutterstock merger to Phase 2 on November 3, 2025, citing concerns about “substantial lessening of competition” and potential for “higher prices” and “lower quality” content for news publishers. Three weeks later, Getty CEO Craig Peters told the Financial

  The post Why the Getty-Shutterstock Merger Is Really About Who Controls “Real” appeared first on Kaptur.

• after photography.

  
  

  The End of Visual Evidence It’s a few years from now. A photo surfaces of something that matters: a protest, an accident, a natural disaster. You watch it. You feel something. You assume it’s fake. You scroll past. The photograph might be real. Someone might have captured a genuine moment

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• What Visual 1st Revealed About the Photography Industry

  
  

  AI Everywhere, But Not All the Time Every October in San Francisco, where robot taxis are busily roaming the streets, something peculiar happens. The photography industry’s old guard—print manufacturers, stock agencies, software makers—sits down with its new blood: the brilliant engineers building AI-powered photo services, mobile apps, editing tools, and

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• The Shape of Truth: What Authenticity Means in the age of AI

  
  

  So, What Do We Mean by “Authentic”? The word has been bounced around a lot lately. Understandably. But under different keyboards, it means entirely different things. We’re using one word for two very different ideas. The “Authentic” Feeling Who talks about authenticity? Marketers. They are painfully obsessed with connecting with

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• Bergen Media Provenance Summit: Where the Battle for Reality Gets Real

  
  

  The industry finally stopped theorizing and started building the infrastructure to preserve truth itself We’ve reached the inflection point. Not the one we’ll read about in retrospect, but the one happening right now—where the exponential flood of AI-generated content threatens to drown out any meaningful signal of authenticity. The World

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• The uncomfortable relationship between words and images

  
  

  The evolution from cave paintings to written text took millennia. The return journey might just be around the corner Human communication began with images. Long before the first written word, our ancestors painted scenes on cave walls, not as decoration, but as visual communication systems that conveyed complex ideas about

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• The Coming Great Digital Divide

  
  

   As the internet evolves into an AI agent repository database, filled with text, images, videos, and sounds specifically built to be used and consumed by AI systems, we can envision a segregated internet area solely reserved for real human beings, where access is predicated on proving one’s humanity through increasingly

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• Deepfakes as a trigger of a new economy

  
  

  You used to prove your identity with a password. Now you need to prove you’re not synthetic. The alarm bells started ringing in Hong Kong when an employee transferred $25 million to fraudsters during what appeared to be a routine video conference with colleagues and the CFO. The twist? Everyone

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• Introducing the Authenticity & Content Provenance Maturity Model

  
  

  When Content Trust Becomes a Strategic Asset There was a time when an image’s value was judged by its beauty, originality, or timeliness. Today, a growing portion of its value rests on something far more fundamental: whether we can believe it. From AI‑generated product shots slipping into online catalogs, to

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• Tearing down our icons

  
  

  Let’s face it, iconic images bother us. They stand as an immovable beacon of our time, outside of it, impelling us at every sight, forcing us to admit their status as greater than any other. Because they are a statement about our world, about us, about who we are as a society, good or bad. … Read More →

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• Can Really Simple Licensing Actually Protect Photography?

  
  

  Really Simple Licensing (RSL) emerged in 2024 as a technical response to AI companies training on web content without permission. Modeled after robots.txt, RSL allows website owners to declare machine-readable licensing terms for AI crawlers, specifying whether content may be used for training, whether compensation is required, and which AI agents are permitted. The promise … Read More →

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