Visual technology has become central to how organizations operate. Digital asset management systems hold billions of dollars in content. AI tools are reshaping creative workflows. Content authenticity standards are emerging as regulatory requirements. The decisions you make today about visual technology infrastructure will shape your operational capacity for years.
Two Sides of Visual Technology Strategy
For Buyers
Organizations implementing visual technology solutions— AI tools, watermarking, DAM systems, content licensing, visual operation workflows, and content authenticity capabilities.
For Builders
Visual technology companies defining products, expanding market reach, understanding competitive landscape, and growing their businesses.
Paul Melcher founded MelcherSystem in 2008 after recognizing that the visual technology industry needed independent strategic guidance that understood both technical capabilities and business requirements. We’ve spent 16 years working with Fortune 50 brands, imaging technology companies, and media organizations across the U.S., Europe, and Asia.
Industry Expertise
Paul Melcher brings over 20 years of content licensing experience to discussions about visual technology. This background informs our work on copyright issues, content valuation, AI training data licensing, and the regulatory landscape around visual content.
Paul is a member of the Content Authenticity Initiative (CAI) and C2PA standards organizations. He’s the founder and editor of Kaptur Magazine, covering visual technology developments for industry professionals. Paul speaks regularly at industry conferences on visual technology, content authenticity, AI’s impact on creative workflows, and the future of visual content.
What We Do
For Visual Technology Buyers
We help you understand what you need, evaluate options clearly, and make decisions that will remain sound as technology evolves. Our work includes:
- 🔍 Visual technology vendor selection
- 🛡️ Content authenticity roadmaps
- ⚙️ Workflow optimization
- 🤖 AI integration planning
- 📁 Digital asset management strategy
- ✅ Technology due diligence
For Visual Technology Companies
We help you define products that meet real market needs, understand competitive positioning, and identify growth opportunities. We bring an industry perspective that reflects actual buyer requirements and market dynamics.
Independent Perspective
We don’t sell software, take vendor commissions, or represent technology providers. Our only business is helping you make better decisions about visual technology strategy.
Whether you’re implementing visual technology solutions or building them, we provide the strategic guidance that helps you move forward with confidence.